Sullivan and McLaughlin Companies, known as SullyMac, is New England's largest electrical and technology contracting firm.
SullyMac approached Jackrabbit for a revamp to modernize their website, with a focus on mobile designs. They also wanted to refine the navigation, use more photography, and include an ambient video in the hero banner. For SullyMac, I produced high-fidelity desktop and mobile designs from their existing content. The other team members handled the wireframing, photography, and video.
I used overlapping elements, wall art of electrical diagrams, and utilized the photography that we took to create a contemporary look for their website. The text hierarchy was refined to make information easy to scan and read.
Since the website redesign, the bounce rate for SullyMac has decreased by 4%. The newly responsive website has also benefited the increased percentage of mobile users.