Visual Design


Sullivan and McLaughlin Companies, known as SullyMac, is New England's largest electrical and technology contracting firm.

Art Direction, Design
Jackrabbit Design
SullyMac →
SullyMac Homepage in a Device


SullyMac approached Jackrabbit for a revamp to modernize their website, with a focus on mobile designs. They also wanted to refine the navigation, use more photography, and include an ambient video in the hero banner. For SullyMac, I produced high-fidelity desktop and mobile designs from their existing content. The other team members handled the wireframing, photography, and video.

SullyMac Visual Design

Visual Design

I used overlapping elements, wall art of electrical diagrams, and utilized the photography that we took to create a contemporary look for their website. The text hierarchy was refined to make information easy to scan and read.

SullyMac Project Detail and Team Landing Pages
SullyMac Mobile Screens


Since the website redesign, the bounce rate for SullyMac has decreased by 4%. The newly responsive website has also benefited the increased percentage of mobile users.

SullyMac Contact and Portfolio Landing Pages